What is the Adblock Plus standard for non-intrusive ads?
We believe users should have the ultimate say in their browsing experience. By default, Adblock Plus supports a sustainable web by allowing a small number of non-intrusive, respectful ads that meet strict criteria set by the independent Acceptable Ads Committee. These ads are never allowed to block content or use annoying animations.
Is this a "user-controlled" feature?
Yes. We prioritize user agency above all else. While we enable non-intrusive ads to support content creators, you have 100% control. You can opt-out and block every single ad with just two clicks in your settings at any time.
Why does Adblock Plus support this standard?
Most of the websites we love rely on ad revenue to stay free. By supporting a "middle ground" of respectful ads, Adblock Plus users help keep the internet open without sacrificing their experience to intrusive pop-ups.
How do I disable all ads, including non-intrusive ones?
If you prefer a strictly ad-free experience, follow these steps:
-
Click the Adblock Plus icon in your browser toolbar.
-
Click the Gear icon (Settings).
-
In the General tab, find "Acceptable Ads" and uncheck the box "Allow Acceptable Ads".