Block ads on Safari and in apps
Our new, improved iOS app just got even better! In addition to free ad-blocking in Safari, you can now use Adblock Plus Premium on iOS. With Premium, you can block cookie consent notices in Safari, block website distractions in Safari, and block ads in all your iOS apps, too!
Learn more: All about Adblock Plus Premium.
How does the free trial work?
All non-Premium users can try out the Premium features for 7 days. No sign-ups or billing information required! If you like it, you can purchase a subscription. If you don't, continue using Adblock Plus to block ads in Safari, for free!
Already have a Premium account?
Find the login steps here: Unlock Adblock Plus Premium.
How does ad blocking work?
On iOS devices, Adblock Plus continues to block most ads in Safari for free and third-party ads in apps with a Premium subscription.
Why can't you block all ads in apps?
We hope to one day, but we're not there yet. Here's more about what we can and can't block and why.
Apps primarily serve two types of ads: first-party and third-party.
First-party ads can take the form of a sponsored, promoted, or boosted post, or they may look just like a regular ad. The reason these ads can’t be blocked (at least not yet) is that some apps (especially the well-funded ones like Facebook, TikTok, Instagram, and YouTube) can deliver ads through their own internal systems, making it impossible for us to distinguish these ads from normal content. As a result, we can’t filter those ads out.
However, apps also rely on third-party ads from external ad networks. Since these ads come from a different network, they can be blocked, so you should still notice fewer ads overall in all apps that you use.
Also, as a workaround for first-party apps appearing, you can try visiting the same service through Safari instead of their app. When viewed in the browser, we’re often able to block more advertising (though some ads may still appear, especially those of the “boosted” variety).