Our new improved iOS app just got even better! We continue to provide free ad blocking in Safari, but now, with an Adblock Plus Premium subscription, in addition to the standard Premium features of blocking cookie notifications and distractions on websites, you can also block ads in apps now too!

Note: Blocking cookie banners and other distractions are only available on Safari on iOS. Please see this article for more details: All about Adblock Plus Premium.

How does the the free trial work?

All non-Premium users can try out the ad blocking for 7 days. No sign ups required! If you like it, after the seven days, purchase a subscription. If you don't, continue to use Adblock Plus to block ads in Safari, for free! 

Already have a Premium account?

Find log in steps here: Unlock Adblock Plus Premium.

How does ad blocking work in the Adblock Plus iOS app?

On iOS devices, Adblock Plus blocks most ads in Safari for free and third-party ads in apps with a Premium subscription.
 

Why can't you just block all ads in apps?

We hope to one day, but we're not there yet. Here's more about what we can and can't block and why.

Apps primarily serve two types of ads: first-party and third-party.

First-party ads can take the form of a sponsored, promoted, or boosted post, or they may look just like a regular ad. The reason these ads can’t be blocked (at least not yet) is because some apps (especially the well-funded ones like Facebook, TikTok, Instagram and YouTube) can deliver ads through their own internal systems, making it impossible for us to distinguish these ads from normal content. As a result, we can’t filter those ads out.

However, apps also rely on third-party ads from external ad networks. Since these ads come from a different network, they can be blocked, so you should still notice fewer ads overall in all apps that you use.

Also, as a workaround for first-party apps appearing, you can try visiting the same service through Safari instead of their app. When viewed in the browser, we’re often able to block more of the advertising (though some ads may still appear, especially those of the “boosted” variety).